Nobody wants the cheapest DJ in town because you usually get what you pay for. If you are looking for an amateur DJ that works for food or drinks or "Exposure", keep on clicking. Real professional DJ's invest a lot of time, money, and effort to put together a great show. Amateurs don't care if something goes wrong because they are just doing it for fun. A pro is representing his brand, and risking his entire reputation, and livelihood on every performance. One bad review can ruin his business and he knows it. Many people think that providing an amateur with a set list of songs they love will be enough to make a fun party. It’s not. You need someone with experience to work with your requests and what your guests are responding to in order to avoid an empty dance floor. An amateur DJ has inadequate or non-existent backup equipment, which means that if something fails you have no music at your event. DJs who charge less invest less into their equipment, which means you have inferior sound and performance at your event. A stereo system that sounds great in your living room doesn’t sound good in a spacious venue. Professional speakers and equipment are necessary for clear sound that has impact at low volumes, so your guests can speak at the tables even while the dance floor is thumping. If you’re investing thousands of dollars on creating the perfect event, please don’t jeopardize it by hiring someone who doesn’t know what they’re doing.